The Lumia family has been developed on the concept of “Less but Better”. The Nokia Lumia 720 is designed to look and feel simply beautiful. A crisp and clear display window combined with a smoothly curved back brings sympathy to the device and the body fits perfectly in the hand. Color goes to the heart of the Lumia experience, the Nokia Lumia 720 continues this tradition with an eye-popping palette to choose from. Taking CMYK colors in its purest form, the Nokia Lumia 720 launches in red, yellow, cyan, black, and white. It’s about offering choices to express individuality while reflecting Nokia’s passion for design.