Arçelik’s In-Love Series washing machine, incorporating the state-of-the-art technologies and coming into prominence with its spectacular design and technological superiority turns doing the laundry into a joy with its colorful trendy appearance, ease of use, automatic program and multi-sensors. Arçelik In-Love Series provides innovation for young consumers who want to get changed and become different with its colorful products. The colors are selected considering newly emerging trends in different media all around the world. In-Love series, brought back the energy of happy color combinations to make consumers feel younger.