This sports a design that is suitable for people in different age groups and that delivers a sense of familiarity. The brand value and identity of the high-end product group are extended to the low-cost group. A balanced design was created by refraining from the adoption of complex elements and by assigning unique characteristics to only the main function area. The design is highly scalable. Use of materials was kept to the minimum. A detailed micro pattern was applied to the product’s rear for a stable grip. Various optional colors are offered. It can cover various services that satisfy operator demand (Hello Kitty branded Galaxy Y, etc.).