Just as the previous generation Optima - one of Kia’s best-selling models worldwide - its striking design stands out on the road. From the inside out it’s an exceptionally well-refined machine, passionately designed and obsessively crafted to exceed expectations. The overall proportions, the brand’s hallmark tiger-nose grille, the slim and wide wrap-around the corners headlamp, contemporary surface details, sharp body lines and creases, all contribute to a wide look and strong road presence. The interior looks just as sporty as the exterior. The cabin is modern, driver oriented, offers great technology and has high-standard quality materials.