Lamp E is a simple and sculptural light object. The design uses existing Al profiles, placed in geometrical spatial form of open cube sides. The innovation is not technological, but a clear application of geometry. The intention was to make object simple in its appearance, that people relate to and want as a symbol. E invites the user to play with it, turn it around and set it as a desk or ambience lamp. Using existing Al profiles and LED sources reduces the production and exploitation costs to minimum. Universality of the design lies in geometry of lamp which is understood in all parts of the world, and in the development of the whole family of products (E2, E3).