The EOS M is a non-reflex digital camera system that makes it easy to have fun with an extensive range of high-quality creative imaging possibilities. Using a new EOS mount, the EOS M is a line of solid, reliable products, featuring a compact, lightweight design for users who have stayed away from SLR camera systems and advanced amateurs who have mastered SLR camera systems. This system provides a wide range of users with an opportunity to experience a new imaging culture by packaging EOS image quality together with comfortable operation.