Optimus L9 applies metal in pieces attractively on frame of ultra thin 9.1mm thickness for design concept of “Slimming Metallic Streak” unique to LG compared to other products. Front design with metal bezel increases focus to the display and balanced contrast of metal and soft feel increase the comfortable premium feel. Also soft diagonal shape and detailed pattern on find and soft material used on side line and battery cover, provides improved grip and satisfaction from usability perspective.