With the evolutionary growth in IT infrastructures, customers in Korea use a home gateway, Internet modem and IPTV set top box in their homes. KT introduces this product trio with a consistent design language based on a new Product Identity ensuring better aligned and esthetically pleasing. The silhouette curve is inspired by the company’s brand mark and is applied consistently in any size and proportion. Typical IT products have been kept out of sight as the designs have been unsympathetic with home interiors. The new home networking trio matches home environment well, while staying true to its original function as IT device.