Smartphones today do not require any extra design work, since all that is really needed is a screen. But this also makes it important to formulate a concept before deciding on details. The concept of this smartphone is “slice”. We all slice off necessary information as we need it, and then make it into something we can use. As we each slice off information, we obtain fascinating and alluring information never experienced before. We hope users will spend a “slice of their lives” together with this phone. The phone itself has a simple shape like a slice of cheese. It is good for people wanting something simple and also customizability.