This Xenium Android cell phone builds on Philips' growing smartphone range with its large 4.5” display for easy viewing and power-saving technology. A stand-out feature is the Xenium-branded long-life battery, and its first-of-a-kind Philips power-saving switch. Unlike competitor solutions, this feature does not require the user to enter into complicated levels of user interface – it is a physical switch on the side of the phone. This feature is uniquely Philips and will be implemented as a design signature across subsequent models. The recessed “scoop” detail in the metal surround adds a distinctive and stylish touch to the design.