Purpose: in general, strong lights are used to attract fish when fishing; often sufficient lighting is available only on fishing boats. Other land-based fishing enthusiasts have only enough lighting for warning during night fishing trips, which is not effectual for attracting fish. All in all, sufficient lighting is available for neither of the two cases above to penetrate into deeper water for more fish. Design concept: illumination technology is introduced to effectively direct light into a concentrated beam for a fishing light fixture that creates a sufficient and attractive effect, also in deeper water for more fish.