Our new premium summer ultra high performance tire considers both, the environment and high performance that provides the best driving experience in all driving conditions and reduces the resistance in the rotation of the tires which cuts down fuel consumption. It has a story to share with consumers. The geometrical tread design reflects the recent design trend for premium cars and approaches the optimal form of performance. The design concept developed is ”Be one with it”. The functional elements of the tread design are linked to the car’s technological terms so that consumers can easily understand the design concept and technical benefit.