The purpose was to design more than a “beautiful” product. The challenge was to create a most distinct product personality. A product that speaks for itself without screaming for attention. Series 200 1000 obtains its clarity from absolute reduction to the essential. No details that overstrain viewer and user. Pure and soft like spring water. The joystick is the logical consequence. It supports the fine shape, displays its function and works. The design signature is international and understood in Asia as well as in America or Europe.