i-SIT is a breath of fresh air in the stuffy world of furniture design and a direct response to a genuine gap in the market: users want a chair that’s both comfortable and esthetically pleasing. The chair is the result of an innovation project, in which users and experts have participated actively throughout the development process. The challenge, amongst other things, was to develop an item of furniture that was ergonomically correct as well as functional, attractive and flexible and that met the immaterial needs of a new and more demanding generation of seniors. Plus, a chair that would also attract a younger target group.