The bus ticketing system from ATEC is a public reader that allows passengers to pay for their ticket with a smart card. First, for communication with passengers, it greets them when they get on a bus with a wink icon, realizing recognizability and readability through the emotional consensus it generates with passengers. Second, it has frame-enhanced design to prevent potential damage caused as it is used by many people, uses new amber pc material for tag, and offers lighting for night use, realizing a next generation bus reader. It aims to make passengers happy by delivering a futuristic image, convenience and emotion in a public product.