In 2009, Bâloise repositioned itself throughout the group. Safety is now at the core of all the services of the European insurance company. This is reflected by the new brand identity “Safety World” and the new corporate design, which was developed by eclat. In the annual report Bâloise introduces employees in a “Safety Diary”. They relate personal experiences where safety has played a significant role. These situations have left a lasting impression on their lives and have made them experts on safety.