13th Street, the Channel for thriller, horror and crime was rebranded in spring 2009. A new strap line was created: “It all happens … on 13th Street.” To communicate the new positioning an image campaign with the motto “The Art of Frightening” was designed. In the spots a team of 13th Street specialists turn normal situations into horror scenarios just by changing some things on the set. And that’s the core competence of 13th Street: we know the “Art of Frightening”. And when you’re also interested in being frightened … tune in, because it all happens on 13th Street!