The FlexAdapt cable marks a complete rethink of the humble cable used to charge iPhones and iPods. As the name implies, the cable’s integrated stand can be bent in any direction to achieve the optimal viewing angle with your charging or synchronizing device. It can also be hung on a wall to remove clutter from your desk or folded flat. Whether you are watching movies, listening to music or typing out a quick email, the cable and stand support multiple orientations. Its playful design and funky appearance, which almost gives it a personality of its own, have transformed what was a standard commodity into a desirable and practical accessory.