The objective of the site is to increase brand awareness of Mio and the Mio Facebook fan page, and also to align Expo 2010’s slogan “Better City, Better Life” as Mio is a senior sponsor. The theme of the site is “Green Cities”. To echo Expo 2010’s “City Star” event in China, the “I Love Green Cities” website is a virtual election of the worlds greenest cities. Apart from green city voting, green city articles, photo and video competitions also increase users’ involvement. When designing the website, the Facebook “Share” element was included since in 2010 Facebook is the most visited site in the world. We make it easy for users to share.