The relaunch of the global HUGO BOSS online appearance www.hugoboss.com: the core of the new website includes the set-up of six completely different brand worlds and the merging of all contents. The newly created section “lifestyle” informs about all corporate activities and includes the newly developed eMAG Magazine, HUGO BOSS TV, HUGO Tracks and the Arts & Sports Sponsoring. These contents will additionally be implemented by smart content sharing into each brand world. (Without the online store.)