The Bismarck district in Augsburg, with its high proportion of old houses, is populated by a mixture of young families, nouveau riche and trendy bars and boutiques. The hairdressing salon 'Paul', which has been located here for many years, wants to appeal to this mixture of people and bring in new customers. Since its currently used logo is no longer in tune with the spirit of the times, the aim is to relaunch it. Unfortunately the design presented here was rejected.