The concept and design of the Gira trade-fair stand are convincingly clear and precise. The basic idea of the stand concept is transparent, modern and multimedia product and corporate communication. The 1086 m² stand footprint is divided into three areas: product presentation, café and meeting space. A fine gauze wrap defines the stand’s structural body and creates an exciting contrast to the delicate, transparent and at the same time clear architecture. Luminous walls with colored pictograms, symbolizing the functions of intelligent building technology, illustrate the company’s competence to visitors.