This is an easy-to-use, intuitive UI that enables the user to download and enjoy various applications on a television set, such as YouTube, VOD, games, and SNS (Facebook, Twitter). It showcases a simple GUI to accommodate icons of various designs and a simple, grid-type layout. The user is provided with a personalized UI that enables him/her to choose and arrange only desired applications. A wide array of applications can be easily enjoyed with others using a remote control. It is the world's first Internet DTV, allowing the user to download new applications from Samsung Apps, an application store in the form of an open market.