Three concepts that aspire to improve the quality of people’s life through meaningful and ecologically responsible innovations. “Green Cuisine”, a responsible domestic use of resources; “Sustainable City Light”, harnessing renewable energy and “Circle Of Life”, rethinking consumerism. These concepts aim at raising consciousness about ecological issues in people’s day-to-day lives and rewarding responsible behavior. While our ultimate customer is planet Earth, the challenge was to exhibit that “green” solutions can be as attractive and enjoyable for people as “traditional” solutions.