What’s inside? This advertising medium demonstrates in an innovative way how incredible it is to drive a Lexus RX 450h. If the user approaches the cube with his mouse, the cube jumps to the left out of its position. It opens up and in real-time 3D the user finds out about the fascinating driving experience in the Full Hybrid SUV. He can switch between two different points of views intuitively without clicking. The prominent placement on finance websites achieved an exorbitant click-through rate of 8%. It attests that we meet the target group at exactly the right position.