Nokia Maps 2.0 is the mobile navigation solution for Nokia devices. The target was to obtain new attention for Nokia Maps 2.0 due to online-banners and to increase the software download numbers. An interactive special on AOL.de, composed of layers and content, makes it possible to percept Nokia Maps 2.0 more easily. Consistent with the cursor movement, directions appear visually embodied within the Nokia Maps 2.0 software. Following the navigation, the user arrives at the product explanation: a Content Ad with brief product information and a click request. Thus, the user is able to experience the product's key benefits in a playful manner.