The fully-rounded spindle shape of P72A makes it easy to grip. The designer leveraged the appearance of a radio but rearranged its original layout to realize cell phone functions. It is very user-friendly without a single stereotype feature: It manufactured with eco-friendly material. The cell phone housing can be recycled. It features a large size font on display, large keypad, high volume, push button to send an SOS and an FM+AM embedded radio. It even provides a toggle button. It also enables the elderly to push a button to read the newspaper or contact their children. When a phone call or short message is coming, the cell phone will speak out the phone number and the message.