Naver is Korea’s no. 1 search portal with the largest market share. However, it didn’t have a visual identity, despite its popularity. A representative identity was greatly needed to instill a consistent and powerful brand image in the user’s mindset. No other portal website had set their service identity visually when they provided search service. Based on a belief that “searching is a window to a whole new world”, Naver materialized this concept into the “Green Window” paving a way for the search window to become its brand identity. Naver applied it to TV campaigns, products, service designs and print ads – letting the viewers upon hearing the word “Naver” automatically associate “search” and “Green Window”.