Sandeulae is an all natural seasoning product range without any artificial additives and MSG (Monosodiumglutamat). Hand drawn illustration style was used to incorporate the brand name (love from mountains and fields) and accentuate its naturalness, as well as giving itself a story-book look. The white rabbit is used as a friendly messenger who picks all the goodness of nature to create the product. The simple and constraint bottle design for the sauce highlights the products honest and non fussy character. It works in harmony with organic, handmade and natural feel of the diagonal label to communicate the product’s value.