You all know the story: you open a Christmas present and think “Oh my god! What is that?” Building up on this scenario, DI UNTERNEHMER started a campaign for their customers which invited them to get rid of their unwanted Christmas presents. For this, an empty box with enclosed instructions in the corporate design of the company was sent away. The numerous responses were displayed in an online gallery, where they could be rated and commented on. The winner of the voting was allowed to choose one piece of the shown presents. The clear aesthetics and the simple use of the website enticed the viewers to browse and chuckle at the pictures.