The Winora town:exp is the first e-bike of a high-volume manufacturer, which was consequently designed for the functional requirements of urban traffic and the emotional needs of target groups which are design-conscious and lifestyle-oriented. The objective of Winora town:exp is to inspire new groups of buyers and in this way to open new markets. The design of Winora town:exp creates an own visual e-bike identity: no longer a bike with an electrical drive but a design that manifests a new icon of an environmentally-conscious and urban mobility.