ZON is a young but already leading Portuguese Telecommunications Operator working in the Triple Play sector. For their first annual report (2008), they wanted an innovative and surprising publication able to portray the magic and emotion underlying its business. This was accomplished through the development of a creative concept of “a new enthusiastic entertainment Company in your life”, which combined text and different graphic techniques, such as ultraviolet coating, thermo sensitive paint and die cutting. Interaction with the reader, fun and seriousness were achieved, making the difference in a document usually very formal and unattractive.