The Vodafone 545 Larry gives customers in developing countries access to Internet and email. PCs are too expensive and internet cafes are scarce in such regions, therefore the Vodafone 545 Larry offers everything that is needed in a compact form factor at an affordable price. Its landscape display allows for better reading of emails, viewing of entire internet pages and a more ergonomic keypad layout. The mobile phones more squarish silhouette gives it a very unique character in its segment, reminiscent of far more expensive smart phones. Furthermore, the Vodafone 545 Larry features all elements of the Vodafone design language.