The Vodafone 534 Shilpa is an attractively priced prepaid phone with an elegant slider design, the evolution of the successful Vodafone 533. The user’s attention is drawn towards the inclined interaction area on the device front face which intuitively invites to access the number keypad. Function and navigation keys are highlighted by rich accents made of real metal, which add both value and clarity. Generous surfaces with precise contour edges and subtle red accents represent the Vodafone language and implement our brand values “simple, iconic and alive”.