The “T shopping bag” was made for SK telecom’s flagship store in Seoul. When a customer who has bought a cell phone in the store walks along the street carrying this bag, it delivers a positive message to people walking by. We also used fun illustrations, so that people who are tired and busy will smile and laugh when they see them. In addition, we made the bag out of recycled paper. We thought that the natural texture would contrast with the usual staid image of an IT company, letting people see that SK telecom and its “T” mobile service brand is a communications service provider that really wants to help its customers.