According to the motto “Access to my World any time, any place“, Deutsche Telekom presents its product philosophy “Connected Life and Work”. A maximum of interactivity shall in particular convey the brand values easiness and innovation. The atmosphere Deutsche Telekom wishes to create is friendly, open and inspiring. The fair’s motto was taken literally, resulting in a radically interactive concept. Presenting a style mix between Zen and StreetArt the stand changes daily due to the interaction of visitors. A structure of harmoniously formed slices and “Strokes & Figures” applied by templates provide the desired atmosphere.