The car care series Natural Care is the brandnew product line of BMWs car care portfolio. Natural Care combines the principles of sustainability with high quality. The principle of sustainability and ecology encompasses the entire lifecycle – from the selection of resources, energy-efficient creation, and a safe application up to recycling of the material. The whole packaging concept encompasses all that. Sharp visual appearance, transparency and performance are the design lead. The specific “SoftTouch” of the sleeve adds excess value to the products. The enhanced grip causes an unexpected haptic experience. Joy is natural. Well packaged.