GRiD is a design label that began with the simple idea: "Why don't we make what we really want by ourselves?" With such concept we created this USB flash drive, TAG that enables new ways of portability. Its unique end and long stem are designed to be made into a knot and attached to a handle or a belt to be carried around without getting lost in a bag or a pocket. Our attempt was to design a tool that integrates into our simple everyday activity rather than a computer device that stores data. Unlike many computer accessories that are mechanical and cold, TAG adds playfulness to the desktop.