The EnBW smart meter provides transparency, efficiency, and ecological sustainability for private customers, enabling them for the first time to manage their power consumption precisely to the second. The design combines traditional elements with modern iconography: the focus is on the round display for the visualization of the consumption, orbited by a diode band, which equally symbolizes the formerly analog magnetic disc and the pulse line of the EnBW CD. Silver and blue stand for the premium claim of EnBW and anthracite for the security aspect on the connection sector. As a whole, technology and communication merge into a puristic architecture.