“Crystal TV Design” was the expression for the new emotional design of Samsung TV in 2008, which was motivated by the natural beauty of a water droplet gleaming under the sunlight. “Crystal TV” has been designed to emphasize the beauty of its curves, and to appeal with its 29.9 mm slim design. It is slim no matter where it is seen. The design presents the beauty of its simplicity as a slim object. The “Crystal TV” has an eco-friendly design; it has minimized the usage of material that is harmful to the environment. Producing environmentally friendly products has become the main theme of the market, which is also our Corporate Social Responsibility.