These products belong to the well known SIRIUS industrial controls product line. They are used as motor starters, to enable the reliable and energy efficient usage of electric motors. The industrials design concept is set to express technical elegance, precision and high value. The formal language applied combines high quality curved and plane surfaces with clear detailing. Curved surfaces are being used to emphasize the user interface areas. Horizontally oriented design elements, like cooling vents and light lines visually, connect the functional elements and bring the modules together, to look as a complete array. The product graphics is especially designed to meet the requirements of the minimal place granted for lettering.