The Asus M series aims at the Hi-Fi enthusiasts, or casual video and music lovers. They pursuit sophisticated visual and audio enjoyment. They are proud of their own way of living; consequently they choose products that look nice and are suitable for their lifestyles. The Asus M70 utilizes the IMD technology that is prevalent in the car industry. With this technology, the flowing lines pattern inspired by the flow of elegant melody is applied onto the surface of the machines to fit into users’ lifestyles. Furthermore, the Dolby licensed sound system, and the media keys on the touchpad help creating a seamless cinematic experience for the users.