The Philips HQ800 Series is a new shaver targeted at the Asian market. It is aimed at first-time shavers or those looking for a second or back-up shaver. The HQ800 Series is AA battery operated, provides 60 minutes shaving time, features individual floating heads and the Lift & Cut system with the Reflect Action System. The HQ800 Series has an unconventional contemporary design, which comes in a range of 5 different colors and varnishes. It is a distinctive shaver with a fresh look and feel through the smart combinations of colors and simple materials. The shaver is numbered with a limited edition color.