From the outset, the design for these mobile hard drives was to shift away from typical product design vernacular, towards the solidity of a ‘Media cassette’, liberating the product of all unnecessary details. The products appear as highly toleranced small boxes, with no joints or hinges. Each hard drive comes in varying capacities. When the lid is removed, it reveals an integrated USB cable, sockets and function key – eliminating the common cumbersome world of extra leads, adapters, and voltage plugs. These technical advancements along with a rational design help to create trust in the product and the data that is stored.