The design of the i7 consists an of 17 degree curve that offers an ergonomically stable grip and eliminates the solid mechanical image. The i7 is the first camera in the world to provide tourism information from all around the world, including details about tourist attractions and photos. The 3-inch touch LCD rotates by 0, 90, or 180 degrees, and the mode can be switched without the graphic information being displayed on the separate screen. While the LCD rotates, it provides information that is appropriate to each function (PMP, MP3, and camera).