The large touch screen LCD and professional digital camera appearance have created a new top-quality image. The number of complex front keys has been reduced and simplified to create a totally unique mobile phone. Soft lines were used to ensure improved side grip, promoting convenience and a balanced feel when held. Touch-button entry and dynamic flash UI allow users to choose a theme, and sound and vibration features have been added to improve feedback when users touch the LCD. The emotive interface is designed to satisfy both cognitive and psychological elements. A leather pouch is provided to protect the product.