BenQ DC C740 targets the middle-aged, male consumer. It has a minimalist, comfortable design, radiating a classic leather quality, while maintaining a high-tech fashion look – a perfect example of professionalism and great maneuverability. The mix of materials and dividing lines helps make the DC C740 look lighter. The leather part and side fascia create a proportionate, mixed appearance, giving the hand grip a good feel in the hand. Simple, even and clear-cut lines, with the variation of crest lines, lend the camera a professional look.