The Glacier Express, one of the most important brands in Switzerland has been relaunched. On the one hand new panorama coaches were introduced to complete the fleet, on the other hand the graphic appearance of the brand was completely redesigned. Based on the development of new colour concepts for the exterior and the interior the dynamic art design on the car bodies was designed. The coaches aim to offer passengers maximum transparency for fine views and at the same time optimum comfort inside. Both the product and the redesigned brand ensure that the Glacier Express as a “modern classic” will continue to rank among the best-known trains in the world.