The S1 is a small cell phone tower for use in the home or office. Rather than relying on the closest cell tower, users can plug the S1 into their broadband or DSL routers and connect to their own carrier-specific infrastructures, giving them full signals in that area. For instance, Verizon users buy Verizon-specific S1s to work solely with their Verizon phones. Additionally, companies can easily personalize and integrate the S1 into their brands since the unit can be customized with colors and graphics. The dual orientation of landscape and portrait allow the towers to be stacked and stored in several positions.