Montblanc International has rounded out the March 2006 launch of its brand homepage with an emotional chapter. In the “Craftsmanship” site area, the user is able to get a “hands-on” feeling for tradition and craftsmanship. The visitor gets an impression of the type of handiwork, as well as experience and passion, that is required to manufacture the high-grade writing utensils, watches and leather goods that come from the house of Montblanc. The site area moreover gives the user a look at the manufacturing process and provides profiles of several of the master craftsmen employed at Montblanc. The “Web special” combines large-format Flash videos, high-grade photography and animation with specially composed music.